Konsultacje

ul. Bednarska 2/4, 00-310 Warszawa, s. 033

Biogram

Professor Tomasz Gackowski is an established media & communication scholar, historian and economist, specializing in social communication and media studies. He holds the position of professor at the University of Warsaw, specifically in the Department of Social Communication and Public Relations at the Faculty of Journalism, Information and Book Studies. He also heads the Laboratory of Media Studies at the university. He was also Deputy Director for Research and International Cooperation at the Institute of Journalism at Warsaw University (2012-2016) and vicechair of Mediatization section of ECREA (2022-2024).

Gackowski's academic focus is wide-ranging, covering areas such as media & communication research methodologies, political communication, discourse analysis and biometric research, including eye-tracking, face-tracking and GSR/EDA. His research often explores the interactions between politicians and media, and he has contributed significantly to the understanding of political narratives and media influence. In recent years his empiric research were devoted to disruptive technologies like games, virtual and augmented reality and artificial intelligence. He has published numerous books and articles in well-established journals, including works on media manipulation and misinformation, stock exchange communication, and the semiotics of media messaging.

Throughout his career, Professor Gackowski has been involved in many high-profile research projects, including collaborations on grants from the European Research Council (ERC). He has also coordinated studies on the impact of media bias and misinformation, contributing to the growing field of media effects on public opinion, both in Poland and internationally.

He is also actively engaged in the academic community, having organized several national and international conferences and workshops (Recently – ICA Regional Conference – Human Tech Transition. Crises in Mediatized Politics, Society & Economy, 13-15 March 2024, Warsaw (Poland). His contributions have earned him multiple awards and scholarships. Four-time scholar of Ministry of Science and Higher Education (2006–2010) and also a winner in prestigious Program Start 2012 organized by the Foundation for Polish Science. Laureate of prestigious scholarship for remarkable young academics of Polish Ministry of Higher Education and Science (2015 - 2018). 

Selected papers:

Łączyński, M., Gackowski, T., & Gołębiowski, M. (2025). Variety or Similarity: The Typology and Frequency of Occurrence of Certain Kinds of Puzzles Present in Puzzle-Based Gamebooks. Games and Culture, 0(0). https://doi.org/10.1177/15554120251315518 (online first)

Heseltine, M., Clemm von Hohenberg, B., Menchen-Trevino, E., Gackowski, T., & Wojcieszak, M. (2024). Effects of Over-Time Exposure to Partisan Media and Coverage of Polarization on Perceived Polarization. Political Communication, 1–22. https://doi.org/10.1080/10584609.2024.2423093

Brylska, K., Gackowski, T., Kwiatkowska, A. and Dudziak-Kisio, M. (2024), "Fun, experience or education? Learning efficiency – virtual reality lesson vs traditional lesson", Information Technology & People, Vol. 37 No. 8, pp. 216-234. https://doi.org/10.1108/ITP-08-2022-0631

Brylska, K., Balcerzak , A., Gackowski, T., Kowalczyk, G., Łączyński, M., Mierzecka, A., Sztyber, M., Blak, A., Hykawy, J., Szydelski, J., Sarna, M., & Zakrzewska, J. (2024). Poles on Artificial Intelligence: CATI Survey Report by LBM UW. Laboratorium Badań Medioznawczych UW. https://www.lbm.uw.edu.pl/images/Raport_AI_ENG2.pdf

Hoes, E., Aitken, B., Zhang, J., Gackowski, T. & Wojcieszak, M.   Prominent misinformation interventions reduce misperceptions but increase skepticism. Nature Human Behavior No. 8, pp. 1545–1553 (2024). https://doi.org/10.1038/s41562-024-01884-x

Balcerzak, A., Łączyński, M., Hufschmitt, A., Gackowski, T. (2024). Real-Time Gameplay Data and Biometric Measurement Integration as a Data Source for Game User Research. In: Biele, C., et al. Digital Interaction and Machine Intelligence. MIDI 2023. Lecture Notes in Networks and Systems, vol 1076. Springer, Cham. https://doi.org/10.1007/978-3-031-66594-3_15

Czerkawski, B., Brylska, K. & Gackowski, T. (2023). Using AI in Scholarly Research: Advantages and Drawbacks. In T. Bastiaens (Ed.), Proceedings of EdMedia + Innovate Learning (pp. 1482-1488). Vienna, Austria: Association for the Advancement of Computing in Education (AACE). Retrieved September 27, 2024 from https://www.learntechlib.org/primary/p/222669/ .

Yu, X., Wojcieszak, M., Lee, S., Casas, A., Azrout, R., Gackowski, T. (2021), The (Null) Effects of Happiness on Affective Polarization, Conspiracy Endorsement, and Deep Fake Recognition: Evidence from Five Survey Experiments in Three Countries. Political Behavior, No. 43, pp. 1265–1287. https://doi.org/10.1007/s11109-021-09701-1

Gackowski, T., & Brylska, K. (2022). ‘Machiavellian Russia’ in the Crimean conflict: Clarification of strategic narratives analysis method. Journalism, No. 23(4), pp. 773-788. https://doi.org/10.1177/1464884920928157

Gackowski, T. (2019). Frames of Wall Street: How America’s Candidates Perceived Financial Markets During the Presidential Campaign in 2016 – Reconnaissance, Mediatization studies, 3/2019, 83-94. DOI: 10.17951/ms.2019.3.83-94

Gackowski, T. (2017). The idea of investor relations in the modern economy: a communication approach. Economic Research-Ekonomska Istraživanja, 30(1), 1–13. https://doi.org/10.1080/1331677X.2016.1265894.

Gackowski, T., Brylska K. (2016), My Little Pony” in adults' eyes. How do men and women watch cartoons? An eye-tracking experiment, 9th International Conference on Human System Interactions (HSI), Portsmouth, UK, 2016, pp. 444-450, DOI: 10.1109/HSI.2016.7529672.

Gackowski,T. (2016), The Challenge of Delocalized Channels: Transfrontier Television in Poland (Characteristics, Typology, and Content), International Journal of Communication 10, 1833-1859. DOI: 1932–8036/20160005.

Gackowski, T. (2014). What Power Resides in the Mass Media? Typology of Media´s Power - a Proposal, "Politické vedy" (Political Sciences) 17 (4), 109-141.

Gackowski, T. (2014). Top 10 Polish Politicians on Twitter - A Revolution in Political Communication. Reconnaissance research, e-Politikon 10, 132-164.

Zainteresowania badawcze

• metodologia badań medioznawczych;
• metodologia badań społecznych;
• badania eyetrackingowe i biometryczne;
• komunikacja polityczna – politycy vs. media (normatywność, postulatywność, ekspektatywność/spekulatywność);
• komunikowanie masowe, komunikacja społeczna;
• komunikacja giełdowa;
• semiologia komunikowania;
• marketing polityczny;
• polski system medialny;
• media w rękach władzy – historyczne perspektywa dróg do wolności mediów;
• komunikacja Web 2.0 i 3.0.

Pełnione funkcje w organizacjach, towarzystwach i gremiach naukowych

Członek kapituły konkursu FAMELab Centrum Nauki Kopernik w Warszawie. Członek Komisji Rewizyjnej Fundacji Uniwersytetu Warszawskiego, wybrany przez Senat UW na kadencję 2020-2024.

Realizowane projekty badawcze

Tomasz  Gackowski jest głównym koordynatorem badań prowadzonych w Polsce w związku z grantem ERC Starting Grants prof. Magdaleny Wojcieszak z Uniwersytetu w Amsterdamie (The School of Communication). „Europeans Exposed to Dissimilar Views in the Media: Investigating Backfire Effects”, EXPO 756301 (perspektywa porównawcza: Stany Zjednoczone, Holandia i Polska). Wspólnie prowadzą także projekt poświęcony stronniczości mediów orac 'fake news' na rzecz Facebooka.